The Directorof Multimedia/Communications/Entertainment is charged with developing andimplementing strategic communications, marketing and entertainment programs tofurther build the WCCI image regionally, nationally and globally.
PRIMARY DUTIES AND RESPONSIBILITIES:
¡ Develops,implements and oversees a comprehensive integrated global communications and globalmarketing program; the strategic program will encompass marketing, mediarelations, and publications.
¡ Develops,implements and oversees WCCI, TDE, CDM, and CDMA programs to variouscommunities domestically and globally.
¡ Overseesthe development of unified WCCI-wide comprehensive global marketing plan aswell as marketing theme and design, including logos, brands, and other creativedesigns.
¡ Directsthe development of collateral materials in support of marketing strategiesincluding publications, videos, electronic communications and multimediapresentations globally.
¡ Identifiestarget groups for WCCI outreach and dissemination of global marketing materialsand develops and implements plans for conducting market research of targetgroups.
¡ Developsthemes and/or messages to promote WCCI and WCCI entities for use by all WCCIoffices/satellite locations domestic and global.
¡ Developsand implements a comprehensive integrated global communications plan for the WCCIcampus, in consultation with the Dr. Creflo Dollar, Pastor Taffi Dollar, ExecutiveAdministrators, Directors, and WCCI administration.
¡ Developsand implements plans for the use of electronic and web-based communication forimplementation of public relations strategies globally.
¡ Developsand implements plans for high visibility speaking engagements and other publicrelations activities to strategically link to WCCI and its key leaders withopinion leaders and targeted constituent groups globally.
¡ Managesthe public information functions for WCCI, including developing publicinformation policies and ensuring that the office complies with state andfederal laws.
¡ AdvisesWCCI Pastors, executive administrators, staff, and staff in media relationstechniques by providing training exercises and materials.
¡ Proactivelyseeks national news media coverage in concert with WCCI communicationobjectives.
¡ Overseesthe coordination of media coverage and responses to major news and events byconsulting with appropriate Pastors and executive administrators to determine WCCI’sresponses and development of position statements.
¡ Servesas principal spokesperson for WCCI or delegates that responsibility toappropriate individuals.
¡ Managesthe print and electronic publications function for WCCI.
¡ Directsinternet communications for WCCI to include policy development.
¡ Developsfocus and content of external WCCI publications for review by appropriate leadership.
¡ AdvisesWCCI department managers on strategies to communicate to target audiences anddevelopment of materials to build WCCI’s image among those audiences.
¡ Ensuresthat Dr. Creflo Dollar and Pastor Taffi Dollar’s voice and teachings areaccurately captured in all publication materials.
¡ Liaising, advising andassisting Editors on policy and procedures to ensure the timely productionof books and all other publications.
¡ Make proposals and recommendations to Pastorsrelating to the development and implementation of WCCI publications strategyand policy.
¡ Proposean annual budget and its distribution.
¡ Negotiateand finalize licensing and/or co-development deals with third party publishingand development partners. Oversee the administration and account management ofsuch deals.
¡ Manageand grow senior level relationships with key publishing, development, andplatform partners.
¡ Identifyavenues for increased monetization and retention optimization.
¡ Identifynew business opportunities and models.
¡ Developstrategies to identify, engage and deliver high impact entertainmentexperiences.
¡ Leadand manage multimedia production from inception to completion.
¡ Identifyand engage key partners at an executive level.
¡ Scoutand develop new musical artiss..
¡ Create,communicate and iterate value proposition for entertainment targets andpartners.
¡ Presententertainment opportunities to prospective strategic partners and targets.
¡ Expandportfolio to generate revenue.
¡ Buildconsensus for entertainment strategy and multinational media.
¡ Bachelor’s degree, required; MBApreferred.
¡ 10+years’ experience working in a strategy or operations management role.
¡ Aglobal sensibility and cultural sophistication.
¡ Dynamic,with a passion for entertainment.
¡ Deepunderstanding of the media business, including key players and top artists.
¡ Effectiveproject leader and team builder across geographies.
¡ Mustpossess a very professional demeanor, and exceptional interpersonal skills.
¡ Writtenand oral communication skills are a must.
¡ Abilityto analyze, understand, and react to KPIs.
¡ Experiencein building budgets and a high aptitude for financial planning.
¡ Historyof working with a wide variety of business disciplines and stakeholders whiledelivering exceptional product quality and business results.
¡ Abilityto effectively manage a portfolio of projects; set priorities; and make sounddecisions in a fast-paced, high-volume environment.
¡ Excellentcommunication and presentation skills; high comfort interfacing with seniorpersonnel both internally and externally.